Sean Combs tells MTV News he’s chosen a new name for himself. He says he’s going with just “Diddy” because “the P was getting in between us.”

This is a guy that knows how to market himself.  I Googled “Sean Combs name change” and received 82 400 results.

Combs claims that his name change has ...

Faced with a stagnant $17 billion athletic-footwear market, Nike is trying to lift its business by launching an upscale urban fashion line. The new line will be called Blue Ribbon Sports, which was the name of the company before it became Nike.

The brand which will only be sold at high-end retailer...

Sean "P. Diddy" Combs and Random House, Inc., have settled a lawsuit in which the publisher alleged that the hip-hop mogul never paid back a $300,000 advance for a memoir he never completed.

“The matter has been amicably resolved,” according to a statement issued Tuesday by Random House. Citing a c...

It was rumoured that Combs was trying to get Ms. Cruz to be the face for his women’s line earlier this week. Well that rumour is now confirmed.
Yahoo News reports that Combs and Penelope Cruz were spotted in several Manhattan locations yesterday being photographed by famed fashion photographer P...

Sean by Sean Combs, is the new clothing line by Sean “P.Diddy” Combs aimed at the urban sophisticated woman who appreciates sleek yet romantic style. The line which will be launched for fall 2005 features 150 pieces in three groups: Natural Born Killers, a sexy, stealt...

Forbes Magazine released its annual ranking of the 100 most powerful celebrities. For the first time Oprah Winfrey tops that list. She is accompanied by 14 other black celebrities who earned a combines $628 million last year.